Government instructions for taking a taxi

Do you remember my friend Guillaume? I told you at the end of March how he had felt like the turkey of the joke with Uber, when he understood that the drivers were leaving him waiting for their price.
E No waiting for the “multiplier rate” climbs.

He saw the perverse effect of dynamic pricing, which increases the price of a race based on demand. He ordered a car while the multiplier rate was 2x. “I saw lots of cars around our house, but nobody took it. It stayed a long time on “Uber looking for driver …” »

Finally, a driver took it. “He was at Laval University, at the other end of the city! He had it for at least 20 minutes before going! “And from the moment a driver is on his way, the customer has no choice but to wait for the car. If he cancels the race, he will have to pay a fee.

About $ 5.

Guillaume waited. “I waited 10 minutes … I saw that the multiplication factor was 2.8.”

And what did his driver do? “He canceled me.” Because the drivers can cancel as they see fit, too bad for the customer who has been cranking for 10 minutes. “I had to reapply and suddenly all the drivers around were ready to take me …”

The same ones who sulked him 15 minutes earlier.

A reader sent my column to Minister Geneviève Guilbault, to ask her what she thought of all that, if his government knew that the consumer could thus be bamboozled.

Here is what a press officer responded to by email, I fully transcribe it to you, to share with you the judicious advice of the government to take full advantage of dynamic pricing.

Take notes.


In her article, Ms. Moisan attacks the dynamic pricing system. This type of pricing is currently only available at Uber.

With our bill [17], all players in the industry – taxis included – will be able to propose in advance a specific price to a customer who ordered his race by mobile application to which the customer will have the choice or not to accept . Opening this way to all players in the industry will bring healthy competition, which is currently not the case since Uber is the only one to use this system.

In short, we put an end to Uber’s monopoly on this undue advantage.

Here is what Guillaume, quoted in this article, may have as a result of our bill:

Guillaume will be able to open, for example, the Uber, Lyft, Eva, Taxi Coop, Taxi Laurier and Hypra Taxi applications.

Each of these applications will offer him a specific price for his race, depending on their service offer available at this time, for example:

• Uber: $ 17.25, wait time 10 minutes

• Lyft: $ 36.50, wait time 16 minutes

• Eva: $ 14.75, wait time 6 minutes

• Taxi Coop: $ 15.00, waiting time 6 minutes

• Taxi Laurier: $ 15.85, waiting time 8 minutes

• Hypra Taxi: $ 17.25, waiting time 3 minutes

In the example cited above, Guillaume is well aware that Lyft is currently in shortage of cars and must therefore inflate its price. It eliminates this option.

Of the remaining three choices, Guillaume notes that Eva has the lowest price, but for $ 0.25 more, he will have access to a car from a professional taxi with Laurier. He also has the option to save 3 minutes with Hypra Taxi, but this option would cost him about $ 2 more.

He therefore has complete freedom to choose the service that best suits him according to his own values ​​and criteria (price, business model, quality of service, waiting time, etc.).

And if Guillaume is dissatisfied with all the options offered, he can choose a traditional taxi with taximeter (kilometer and minute pricing).

In short, as for any other service, the consumer will have the last word and will be able to choose the service offer that best corresponds to his criteria.

In the hope that this information has been helpful to you on the concept of dynamic pricing, please accept my best regards. ”

That’s it, it’s simple.

Note, the traditional taxi comes as a last resort, we turn to him only if we are “dissatisfied with all the options offered”. It’s speaking.

We also forget that, regardless of the “dynamic” rate that Guillaume will choose, drivers will always have the opportunity to “cancel” if the auction goes up. He will have to start all over again. And with the time it will take to go around the options, the rates have time to change 20 times.

But hey, we’ll have a choice …

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