The online mode starts on Monday in Paris, for the first time, with three days of haute couture followed the week of ready-to-wear for men.
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July 5, 2020 15h43
Updated at 22: 21
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The mode restarts in Paris, first time without parades
Olga Nedbaeva
Agence France-Presse
PARIS — Without the parade for the first time in its history, but with high artistic ambitions: the week of the fashion of the virtual starts Monday in Paris, braving with creativity, depression, post-COVID.
From the first day, Dior will set the bar very high: the haute couture collection will be unveiled in a stage production of dream of Matteo Garrone, director of Dogman and Gomorrah which have been rewarded at Cannes.
“The process of the creation of this collection has been complex. When we started, it was clear that the real show could not take place. It took a project that is extremely dense, and very creative,” said to theAFP the designer collections woman Dior Maria Grazia Chiuri.
The film is presented as “alchemy of the emotions of the 7th art and the excellence of the know-how” of the historic home of French will be released at 14: 30 (12.30 GMT) at the site of Dior, and accessible to all.
Each house that is part of the official calendar of the Federation of haute couture and fashion will unveil its collection with a video released for his niche.
A new exercise for the designers, upset by the changes induced by the epidemic of the coronavirus and private catwalks.
Behind the scenes of the luxury
Hermes has set the tone Sunday by presenting his men’s collection in an artistic performance, filmed in real time by the theatre director Cyril Teste, in the house’s workshops in Pantin, near Paris.
Collection casual, presentation nonchalant with the zoom on the game of stripes or accessories in leather, fetish of the saddler leather goods manufacturer. Details that you would see just from the passage on parade.
“I’m always looking for a renewal, and even if the change me panic as much as he stimulates me, I prefer this anxiety to the repetition. The unexpected is a” creative, ” said Veronique Nichanian, designer of collections for men Hermes.
“One thing that interested me particularly: enter in the eye of the creator and in the backstage to which the public parades has never really access”, for its part, explained Cyril Teste in a press release.
For the couturier Maurizio Galante, submit the online mode, it’s like going to the theatre and the cinema.
“It is a great opportunity for conveying messages to an audience who will concentrate on the images rather than look at who is sitting in the first row”, that reserved for celebrities, ” says the designer, whose collection will also be presented on Monday.
The creative vietnamese Xuan Thu Nguyen explained to theAFP that the “art video” for his mark Xuan, rather than show the whole collection, will be “a teasing (pre-taste)” to lead the audience into its universe.
“If you have nothing, not even electricity, you can still create”, she says.
“Show must go on (the show must go on)”, summed up for his part in theAFP, the couturier Stéphane Rolland.
Julien Fournié, he has chosen to show the craftsmanship and demanding fashion designer “as in the days of Paul Poiret, Jacques Fath or Mr Dior”. The sketches are initial passing through the fabric – the garment is cut from a white fabric, and draped on a mannequin to be specified, before the realization, in the fabric.
The haute couture event of the select and exclusively in paris which promotes the handmade and know-how rare parts works of art, will last three days and will be followed by the Fashion week man up until the 13 July.
